More About Us | West Virginia Subaru Dealership

The Cole Promise

Thank you for visiting our new Subaru virtual showroom and  for the opportunity to earn your business. At Cole Automotive Group, our number one goal and promise to you is to provide an excellent purchase and ownership experience for every customer, every time, without exception.

Cole Subaru is your area new and used Subaru dealership that was created by team players who are focused on success. Our team has a combined 150 years of automotive experience which is why we are known as the preferred Subaru dealer serving Bluefield, Pearisburg, WV, Princeton, WV, Wytheville, VA, Pulaski, VA, and Tazewell, VA region.  The leaders of our Subaru team include Mr. Rick Erickson, Subaru Sales Director & Mr. Brian Allen, Subaru Finance Director. With their expertise and knowledge of Subaru, they are confident that they can find you a vehicle and a loan that best meets your needs.

If you're buying a new Subaru car, or one our quality used cars, our Cole promise to you is that you will always get the best price and service, from the best Subaru staff around. As a valued customer of Cole Subaru, you will first hand why our dealership is above the rest, as we will always treat you with the utmost respect, care, and attentiveness that you deserve.  That is at the heart of the Cole promise.

At your area new dealership, Cole Subaru..."Service Sells Cars & We Know It"...and when you when you find the right car after searching through our amazing inventory of new Subaru, used, and certified will witness first hand the incredible pride we have in all that we do, and especially how we treat our customers, our most valuable asset.

Thank you for selecting Cole Automotive Group, and welcome to our family!

William "Bill" Cole
Cole Subaru  


More About Cole Subaru New and Used Subaru Cars in Bluefield, WV

Cole Subaru is your area new and used Subaru dealership located in Bluefield, West Virginia. We are proud to be recognized as the Subaru dealer serving  Pearisburg WV, Princeton WV, Wytheville VA, Pulaski VA, and Tazewell VA and we keep an impressive stock of fine inventory ready for purchase. Now is your chance to browse our current inventory of new Subaru like the Ascent, Outback, Legacy, Impreza, Forester and more. Once you find your favorite pick, visit us for a test drive at our Subaru dealership located at Route 460 Green Valley in Bluefield.

If you're looking for a used car in Bluefield, we have those too! Check out all the quality used Subaru we have on our lot.

For a complete car buying experience, visit Cole Subaru, where offer everything from car repair, auto parts in Bluefield, and car loan and lease options. Visit Cole Subaru today, located at Route 460 Green Valley, and let show you how easy the car buying experience can be at Cole Subaru.

Cole Subaru

Cole Subaru Rt 460 Suite 4
Directions Bluefield, WV 24701

  • Sales: 304-305-4075
  • Service: 304-327-0511
  • Parts: 304-327-0511


  • Monday 08:30am - 07:00pm
  • Tuesday 08:30am - 07:00pm
  • Wednesday 08:30am - 07:00pm
  • Thursday 08:30am - 07:00pm
  • Friday 08:30am - 07:00pm
  • Saturday 09:00am - 07:00pm
  • Sunday 01:00pm - 06:00pm
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