Why Buy at Cole Subaru in Bluefield, WV header

Why buy from Cole Subaru?

Finding the right car dealership in Bluefield, WV isn't easy! We completely understand that people have a choice for where they want to shop for their next Subaru or used car. Our family-owned and -operated Subaru dealership in Bluefield, WV, has been a proud member of the community for more than 100 years, and we're constantly using our knowledge of the Subaru lineup and Bluefield area to better service our customers. 

Whether our team is attending trainings or we're acting on our Subaru Love Promise, Cole Subaru strives to improve every day!

A Wide Selection of New Subarus

Explore the new Subaru models for sale at our West Virginia Subaru dealer and it won't take long to find the all-wheel-drive vehicle you need. We'll help you compare new Subaru Forester and Outback SUVs to find the perfect match, or we can set you up with a new Subaru Ascent test-drive so you can see it for yourself. 

Used Cars for Every Budget

Shopping on a budget? Take a look at our used Subaru vehicles and Certified Pre-Owned Subaru models to purchase a reliable car in your price range. Plus, Cole Subaru is home to an award-winning collision center and expert Subaru financing team, further proving that This Mall Has It All!

More Reasons to Buy from Cole Subaru:

  • We live by the Subaru Love Promise, taking time out to support local Bluefield charities and organizations. Contact Cole Subaru to see how you can get involved!
  • Our Bluefield car dealerships allow you to choose between four brands and an extensive selection of used cars from all different makes!
  • Cole Subaru offers subprime auto financing options to help you buy a new or used Subaru SUV or sedan in your budget.
  • Every used car comes with a complimentary 10-year/100,000-mile warranty for added peace of mind!
  • The Cole Subaru service center in Bluefield, WV, is open six days a week for your convenience. Schedule Subaru service and repairs online now!

Cole Subaru

Cole Subaru Rt 460 Suite 4
Directions Bluefield, WV 24701

  • Sales: 304-301-5467
  • Service: 304-327-0511
  • Parts: 304-327-0511


  • Monday 08:30am - 07:00pm
  • Tuesday 08:30am - 07:00pm
  • Wednesday 08:30am - 07:00pm
  • Thursday 08:30am - 07:00pm
  • Friday 08:30am - 07:00pm
  • Saturday 09:00am - 07:00pm
  • Sunday 01:00pm - 06:00pm