The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Cole Subaru

Subaru and Cole Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Best car buying experience ever!  –  Elizabeth M

COLE Subaru of Bluefield, WV held my hand through the entire process. They explained all the features of the vehicle I was interested in. They were always helpful and polite. After I purchased the Crosstrek they have called often asking how I am, do I have any question or can they help me in any way. I love my new car and I will definitely recommend Cole Subaru.

Subaru Loves Pets  –  Harrison H

This month, Cole Subaru partnered with McDowell County Animal Shelter to donate 300 lbs of pet food, toys, and supplies! Happy to hear about the support to this wonderful, no-kill animal shelter.

Cole Subaru provides comfort & warmth for patients  –  Susan Y

The Leukemia & Lymphoma Society is extremely grateful to be a partner with Subaru in their Subaru Love Promise Campaign. For the third year in a row, Cole Subaru of Bluefield, WV, partnered with our local LLS chapter to deliver 80 blankets to cancer patients at the Wake Forest Baptist Health Comprehensive Cancer Center. Upon my arrival on July 9th to unload and park, John Young from Cole Subaru had arrived early and was stationed outside of Wake Forest Baptist Comprehensive Cancer Center. John was standing beside the Subaru already distributing blankets and care cards to patients as they were arriving and departing. He had just presented a blanket and care card to a gentleman from the same area as their dealership in Bluefield, WV. John knew the man and had a long conversation with him, showing such compassion as he heard the news that the gentleman had cancer. John knew him well and had sold two Subaru’s to his family in the past, he was at Wake Forest Baptist receiving chemo treatment. John was so happy to have connected with him and to be able to share this gift of warmth and comfort with him. I have included a photo of the two of them, his name is John also. As everyone gathered, we took some time to take pictures in front of the cancer center and then Allison Brouillette, Sara Maslonka, Dr. Wentworth and the team at Wake Forest Baptist Comprehensive Cancer Center escorted us to their new Survivorship Clinic. We were honored to have a behind the scenes tour of this brand new facility serving cancer patients and their families and helping them through survival. John and I had the opportunity to meet patients and present a blanket directly to a gentleman visiting the clinic at that time, also pictured. We were able to leave the thoughtfully written customer care cards filled out by the local custumers of Cole Subaru in the lobby of the clinic. There were cards from other cancer patients and survivors, local families sending well wishes and some from young children which will all certainly brighten the day of a patient or their family upon reading them. We loaded the blankets up for future patient visits. John was able to distribute approximately 20 of the 80 blankets to individuals receiving treatment that day. He and I were thrilled to have this unique chance to interact with the medical team and patients who have been impacted by cancer and look forward to this continued partnership for years to come.

Survivorship Celebration  –  Susan Y

Survivorship Celebration The partnership between Subaru and The Leukemia & Lymphoma Society has provided unforgettable experiences and connections to so many people who have been impacted by cancer. On June 21st, Wake Forest Baptist Health Cancer Center hosted a Just For You day for all cancer patients, survivors and their families. The event offers a variety of services to patients and their families to celebrate them through their cancer battle and beyond. When the team at Cole Subaru of Bluefield West Virginia was asked to deliver blankets again for this extremely special event, they jumped at the opportunity! After connecting with Jason Cole, General Manager and Zack Frame, Sales Manager, we coordinated the logistics of the delivery with Allison Brouillette at Wake Forest Baptist so that they would have the best chance to impact as many patients as possible for the event. Myra Gaddy, volunteer ambassador for The Leukemia & Lymphoma Society, was also eager that the day of deliveries coincided with the Just For You event. Myra has lost family members to cancer and is an advocate for LLS sharing our mission with others to help spread awareness and to help find cures so that others do not have to go through that experience. Upon arrival, the team from Cole Subaru parked their Subaru at the front of the Cancer Center and prepared for the delivery of blankets. Patients and their families lined up to receive the gift of warmth and comfort and enjoyed the chance to talk with the team. This really is a unique opportunity to give back to the community through direct contact with those who are going through their cancer battle. We are grateful that the partnership with the Subaru Loves To Care Campaign gives cancer patients in the Triad and beyond the feeling that there are so many people by their side throughout this fight doing everything possible to make a difference!

You've Blanketed Me With Love  –  Cathy B

Giving back to others is so important to Cole Subaru and we were very happy to have met Cathy, a patient at Wake Forest Baptist Hospital, when The Leukemia & Lymphoma Society (LLS) joined Subaru to deliver gifts to cancer patients. Cathy shares her story: “Today I received a gift- a beautiful, blue cotton blanket from Cole Subaru and while the present itself was lovely, the message behind the gift is what will stay with me always. I am a multiple myeloma survivor. I used to work at Wake Forest but my illness prevented me from continuing my job. Almost two years ago, I needed to spend all my time and positive thoughts surviving cancer, which I thankfully did. At the time of diagnosis, my bone marrow was 90% cancer cells. I know there is no cure for multiple myeloma but there are treatments, and more research every day. Today, I am in remission, and today I received a gift from strangers. Accompanying the blanket was an inspiring message from a Subaru customer. The beauty of this gift comes from the knowledge that there are people I have never met, and may never meet, who are thinking about me, and others battling cancer. When I drape the blanket across my body, I am reminded of the warmth it provides both physically and emotionally, and that it represents my journey through cancer and back again. I now know there are many caring people out there who want me to survive… and thrive. Thank you Cole Subaru and LLS, for your gift means more to me than you can ever imagine.”

Subaru and NWF Love the Earth!  –  Rebecca P

We combined efforts with other sources and we were able to plant the most beautiful garden! Thank you so much!!!!

Flood Relief Efforts in West Virginia  –  Margaret O

Beckley, WV April 6th, 2017 Subaru Share the Love Event Raises over $51,000 for United Way’s. During this 9th year of Subaru’s Share the Love Event, all eight West Virginia Subaru retailers went above and beyond by selecting United Way as their hometown charity to support flood relief efforts in central and southern West Virginia. As the Share the Love hometown charity, customers at Cole Subaru had the option to select the United Way to receive the $250 donation when they purchased or leased a new Subaru in November and December. These donations were then matched by Cole Subaru. United Way of Central WV, United Way of Greenbrier Valley and United Way of Southern WV were very thankful for these Subaru retailers and their joint effort to raise funds for people most affected by the June 2016 flood. The check presentation was made at United Way of Southern West Virginia by Subaru retailers from Cole Subaru, Jenkins Subaru and Hometown Subaru.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Memorial Primary School in the Mercer County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,446 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 94 trees, 416 gallons of gasoline, 3,545 plastic bottles, and 16,305 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.