A Trusted Subaru Dealer in Bluefield, WV 

We also serve the Greater Pearisburg, VA Area!

For a reliable new vehicle or professional auto repairs close to home, you can count on Cole Subaru in Bluefield, WV. The Bill Cole Auto Mall is your go-to destination for all things Subaru, and you'll see why the second you step foot into our showroom. 

From an extensive selection of new and used Subaru vehicles to our award-winning collision center, Cole Subaru has something for everyone. We're a family-owned and family-operated business that knows how much customer service matters to everyone during the car-buying process. Our team of trusted Subaru experts can help you find the right car for you and your family. 

Plan your visit to our family-owned West Virginia Subaru dealership to see why Bill Cole has thrived in the Bluefield community for over 100 years!

New Subaru Cars & SUVs for Sale near Tazewell VA | Subaru Home Test Drive Bluefield WV

When you're searching for a new SUV, crossover, wagon or sedan with all-wheel drive, you'll find that Cole Subaru has just what you need. Our new Subaru inventory includes all your favorite models, ranging from the sporty new Subaru Impreza sedan to the spacious new 2021 Subaru Ascent SUV. Research the new Subaru Forester, Crosstrek and Outback SUVs to see which new Subaru is right for you. Or, check out our new Subaru WRX and Legacy models to get the stylish car you've always wanted. Contact us to set up a remote test drive from your home of office. Shopping on a budget? Browse our used Subaru vehicles and pre-owned cars from other makes to purchase a high-quality vehicle at a great low price. And when you're ready, our Subaru finance team will be ready to help you secure an auto loan or view Subaru lease offers that work for you!

Expert Subaru Service & Auto Repair at Cole Subaru near Princeton WV

From routine Subaru maintenance to major auto repairs, the Cole Subaru service center is capable of handling it all. Bring your car by for a quick Subaru oil change or schedule Subaru service online to book a time that's convenient for you. Whether you're shopping at our Subaru tire center, hoping to save with Subaru service specials or need to bring your vehicle to the Cole Subaru collision center, we have you covered. Our Bluefield Subaru dealership also has an extensive collection of OEM Subaru parts for sale and new Subaru accessories in stock to help you replace old parts or customize your car!