Welcome to Cole Subaru

New Arrivals We Think You'll Love

  • 2022 Subaru Forester Wilderness SUV
    2022 Subaru Forester Wilderness
    • $37,797

    Quick Specs

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  • 2022 Subaru Forester Limited SUV
    2022 Subaru Forester Limited
    • $36,406

    Quick Specs

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  • 2022 Subaru Forester Limited SUV
    2022 Subaru Forester Limited
    • $36,730

    Quick Specs

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  • 2022 Subaru Forester Touring SUV
    2022 Subaru Forester Touring
    • $38,455

    Quick Specs

    View Details
  • 2022 Subaru Forester Wilderness SUV
    2022 Subaru Forester Wilderness
    • $37,272

    Quick Specs

    View Details

Car Shopping Made Easy

A Trusted Subaru Dealer in Bluefield, WV 

We also serve the Greater Pearisburg, VA Area!

For a reliable new vehicle or professional auto repairs close to home, you can count on Cole Subaru in Bluefield, WV. The Bill Cole Auto Mall is your go-to destination for all things Subaru, and you'll see why the second you step foot into our showroom. 

From an extensive selection of new and used Subaru vehicles to our award-winning collision center, Cole Subaru has something for everyone. We're a family-owned and family-operated business that knows how much customer service matters to everyone during the car-buying process. Our team of trusted Subaru experts can help you find the right car for you and your family. 

Plan your visit to our family-owned West Virginia Subaru dealership to see why Bill Cole has thrived in the Bluefield community for over 100 years!

Subaru Financing and Auto Loans

Subaru Dealer with a Wide Selection of Cars & SUVs for Sale near Tazewell, VA and Bluefield, WV

When you're searching for a new SUV, crossover, wagon or sedan with all-wheel drive, you'll find that Cole Subaru has just what you need. Whether it's purchasing or leasing a new Subaru or getting behind the wheel of a used car or SUV, we can help.

Our new Subaru inventory includes all your favorite models, ranging from the sporty new Subaru Impreza sedan to the spacious new 2022 Subaru Ascent SUV. Research the new Subaru Forester, Crosstrek and Outback SUVs to see which new Subaru is right for you. 

Shopping on a budget? Browse our used car and used Subaru inventory to find the right vehicle that matches your budget. And when you're ready, our Subaru and auto finance team will be ready to help you secure an auto loan or view Subaru lease offers that work for you!

Subaru Service and Auto Repairs in Bluefield, WV

Expert Subaru Service & Auto Repair at Cole Subaru near Princeton WV

From routine Subaru maintenance to major auto repairs, the Cole Subaru service center is capable of handling it all. Bring your car by for a quick Subaru oil change or schedule Subaru service online to book a time that's convenient for you. Whether you're shopping at our Subaru tire center, hoping to save with Subaru service specials or need to bring your vehicle to the Cole Subaru collision center, we have you covered. Our Bluefield Subaru dealership also has an extensive collection of OEM Subaru parts for sale and new Subaru accessories in stock to help you replace old parts or customize your car!

Come join the Bill Cole family by choosing Cole Subaru for your next vehicle or service appointment. Cole Subaru is located at US-460 Suite 4 in Bluefield, WV, just a short ride away from Princeton WV, Tazewell VA as well as cities in Virginia like Bluefield and Pearisburg VA. You'll find This Mall Has it All!

Ascent | Outback | Forester | Impreza | Crosstrek Hybrid | Legacy | BRZ | WRX 

Cole Subaru
Local Car Dealership Selling New Subaru and Used Cars
Serving: Bluefield, WV
Local Phone: (304) 960-4282
US-460 Suite 4BluefieldWV 24701

Get in Touch

  • Contact Our Sales Department: 304-301-5467
  • Monday08:30am - 07:00pm
  • Tuesday08:30am - 07:00pm
  • Wednesday08:30am - 07:00pm
  • Thursday08:30am - 07:00pm
  • Friday08:30am - 07:00pm
  • Saturday09:00am - 07:00pm
  • Sunday01:00pm - 06:00pm
  1. Cole Subaru

    Cole Subaru Rt 460 Suite 4
    Bluefield, WV 24701

    • Sales: 304-301-5467
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