At Cole Subaru, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top-tier customer service for both new and pre-owned car owners in Bluefield, Princeton, Beckley, Tazewell, and more! Allow our team of Subaru-certified technicians, who combine extensive training with a genuine passion for the brand, to deliver service that keeps your vehicle performing at its best.

Meet Our Subuaru Service Experts

At our dealership, you'll find a team of certified Subaru technicians ready to handle all your service needs. Whether it's routine maintenance like oil changes, brake replacements, and tire rotations or more extensive repairs at our collision center, our experts are here to ensure your Subaru stays in top condition.

What's more, we pride ourselves on offering competitive pricing. With us, you can rest assured you're making the right choice for your vehicle and your wallet. Cole Subaru is dedicated to providing exceptional service that keeps your Subaru running safely and reliably for years to come.

Get Express Service

No time for an appointment? No problem. Our express service option allows you to stop in for quick maintenance tasks like oil changes and tire rotations without needing to schedule ahead of time. Our dedicated team of factory-trained technicians will get you and your Subaru back on the road fast.

Plus, we offer a range of service amenities to make your visit more convenient and enjoyable. From 24/7 online scheduling to complimentary multi-point inspections, a convenient location, and a pet-friendly dealership, enjoy a complimentary car wash with every service, and take advantage of our free shuttle service for added convenience.

Explore Our Parts Center

Designed for exact fit and built to last, Genuine Subaru parts and accessories offer a level of safety and security that aftermarket options can't match. The dedicated team at our parts center ensures that every accessory undergoes extensive testing, including environmental, strength, vibration, and chemical resistance tests, as well as certified lab trials and computer simulations.

If you want to install the parts yourself, order them online for added convenience.

Browse Our Service and Parts Specials Now

Keep an eye out for our service specials. These offers are designed to help you save on essential maintenance and accessories for your Subaru. From discounts on routine services to deals on genuine Subaru parts and accessories, we offer a range of specials to make your Subaru ownership experience even more rewarding. Ask about our current promotions and multi-service discounts to see how you can save today.

Schedule Your Service Appointment

Ready to schedule your next service appointment? Visit us at Cole Subaru, in Bluefield, Princeton, Beckley, or Tazewell, West Virginia. Trust our certified Subaru technicians to keep your vehicle running smoothly and reliably for years to come. Experience the difference that factory-trained expertise and genuine Subaru parts can make for your vehicle's performance and longevity. Schedule your service today!