A Trusted Subaru Dealer near Beckley, WV

If you live in the Beckley, WV area and are looking for a new and used Subaru dealer that also offers financing, Subaru service, and parts – then we’re the next spot for you. Our family-owned dealership, Cole Subaru, has been around for years, but you may not have heard of us! We’re about 42 miles south of Beckley, WV. Come and visit us today and experience why we are a top-rated Subaru dealer in West Virginia.

Beckley drivers need vehicles that can handle the daily commute, weekend adventures, and everything in between. That’s where Subaru shines. Known for legendary all-wheel-drive capability, top-tier safety ratings, and long-lasting durability, Subaru vehicles are designed to keep up with your lifestyle—whether that means city driving, mountain escapes, or rural journeys.

At Cole Subaru, we believe in more than just selling cars—we’re committed to providing a first-class experience from the moment you step into our showroom to every mile you drive thereafter. Explore our extensive inventory and discover why so many Beckley-area drivers trust us for their Subaru needs.

Get Great Deals on New and Used Subaru Cars and SUVs Near Beckley, WV

Finding the right car is a challenge, even in the biggest cities, so we understand that finding a great selection of new and used Subaru cars in the Beckley area can be challenging. Our selection is one of the things we work very hard to maintain consistently. Also, if you plan on buying a vehicle, consider selling your car with Cole Subaru. We’re always looking for more inventory and can offer top dollar for your old vehicle. We have a fantastic selection of brand-new Subaru models waiting for you, including the latest Subaru Outback, Forester, Crosstrek, and Ascent. If you're looking for an eco-friendly option, the Subaru Solterra EV offers sustainable driving without sacrificing performance.

Shopping for a used car? We carry a diverse range of high-quality pre-owned vehicles from Subaru and other top brands. Every used car in our inventory undergoes thorough inspections to ensure reliability and performance. Plus, you can take advantage of exclusive pre-owned vehicle specials to save even more on your next purchase.

Looking to trade in your current car? Get an instant offer with our trade-in value tool and apply it toward your next Subaru or used vehicle. Upgrading your ride has never been easier at Cole Subaru.

Certified Subaru Service and Maintenance Near Beckley, WV

Don't let routine maintenance and service for your Subaru slide by! Keep your Subaru running like new with expert care from our Subaru service center. Our service department team of technicians can handle all your service needs from oil changes, tires, brakes, inspections, tune-ups, engine light checks, alignments, and much more. Our factory-trained technicians use genuine Subaru parts and the latest diagnostic tools to get the job done right.

We know life gets busy, so we make it easy to schedule your service appointment online. Need a great deal on maintenance? Check out our service specials to save on everything from routine upkeep to major repairs.

Did you know you can order genuine parts and accessories for your Subaru with us? Visit our parts department and let them know which auto part or Subaru accessory you are looking for. You can also order your parts online.

Flexible Subaru Financing and Lease Options Near Beckley, WV

Since buying a car is typically the second-largest purchase a person makes in their lifetime, negotiating the best financing terms and payment plan is crucial to the process. Because our Subaru financing team has worked with a variety of credit situations, we can advise you on which option would be ideal for your situation. There are two ways you can apply for financing: either visit our dealership to speak with a finance representative who can help you, or fill out our secure online credit application.

Buying or leasing a Subaru should be an exciting experience, not a stressful one. That’s why our finance team is here to help you secure the best loan or lease plan that fits your budget. We work with a variety of lenders to provide competitive rates and flexible terms.

Want to get pre-approved before visiting our dealership? Fill out our online finance application to see your options ahead of time. Whether you're a first-time buyer, looking to lease, or need assistance with credit challenges, our team is ready to find a financing solution that works for you.